Winners have chosen to quit many, many, many times AND they have chosen to stick at critical times. In this tiny little book Seth explodes the myth that winners never quit and quitters never win. If you enjoyed reading this, check out Seth Godin's Purple Cow, a true business classic. Reading The Dip by Seth Godin was that way for me. Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times "This Is Marketing is a very accessible way into Godin's thinking. You can do work that matters for people who care.
If something is worth doing, there will be a dip and you need to learn how to navigate it successfully if you're going to come out the other side.
* How marketing is at its core about the stories we tell ourselves about our social status. The Dip by Seth Godin BOOK SUMMARY & PDF The Dip, by Seth Godin is a quick and easy little read that teaches you when to quit on ideas, and when to stick with them. * The surprising role of tension in any decision to buy (or not). * Why the old approaches to advertising and branding no longer work. Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario, Canada M4P 2Y3 (a division of Pearson Penguin Canada Inc. * Why the best way to achieve your goals is to help others become who they want to be. THE DIP THE DIP A LITTLE BOOK THAT TEACHES YOU WHEN TO QUIT (AND WHEN TO STICK) Seth Godin Illustrated by Hugh Macleod PORTFOLIO PORTFOLIO Published by the Penguin Group Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, U.S.A. I recently read another of his books The Dip which really gave a me a lot to think about. * The art of positioning-deciding not only who it's for, but who it's not for. Anything by Seth Godin has always turned out to be a treasure and in some aspect a life changer for me. In the meantime I grabbed this short book (76 pages) by Seth Godin (master marketer). * How to build trust and permission with your target market. Book Review 'The Dip, A Little Book That Teach You When To Quit (And When To Stick) by Seth Godin Although Im currently reading 'The Master Key System', that book is to be read once a week. Seth employs his signature blend of insight, observation, and memorable examples to teach you: No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. #1 Wall Street Journal Bestseller & Instant New York Times BestsellerĪ game-changing approach to marketing, sales, and advertising.įor the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package.